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Company image: a guide to reputation strategies
Learn all about strategic marketing planning, brand positioning and the main details of how to assert the company's reputation!
After all, what is corporate image?
In this Guide, you will understand the importance of the company's image, both for the external and internal public, and the best ways to establish a brand positioning to prevent image crises.
The importance of reputational diagnosis
In this E-book, you will learn how reputation needs to be measured in every organizational process.
Only in this way is it possible to understand not only how a brand is perceived
How to plan marketing actions
Learn to analyze the marketing environment! This process is important to assess which are the external and internal factors that can influence your small business!
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